Work | Isabel Hamdan

United Nations – Peacekeepers’ Day

UN Peacekeepers’ Day 2021 UX / Product Design | 2021 {UX Designer @ United Nations} | Winner of Global Marketing Awards 2021 – Nonprofit The International Day of United Nations Peacekeepers, 29 May, offers a chance to pay tribute to the uniformed and civilian personnel’s invaluable contribution to the work of the Organization and to honor more than 4,000 peacekeepers who have lost their lives serving under the UN flag since 1948. In 2021 I had the opportunity to assist idealizing and produce the campaign that ended up

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Gnarls Pack for Instagram

Gnarls instagram pack UI/UX Design | 2019 {Product Designer at @newschool} By leveraging my skills in graphic design and user experience, I created engaging and user-friendly content that effectively connected the new students with the NewSchool and its culture. The social media package included two face filters for Instagram and a pack of stickers featuring Gnarls, The NewSchool mascot. As a Product Designer, I was a key player in a digital strategy to engage younger students from The New School and connect them with the university. Using my

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Veja Magazine

veja magazine Editorial – UI/UX Design | 2016 ~ 2018 {Graphic Designer at @VEJA} VEJA is the the second-largest and most widely read weekly magazine of the world. Designers were responsible for creating the articles both in print and digital versions, respecting iterations, usability, and extra content – as video, animation, voice over, blippar (AR), 360º interactive covers. The magazine is published weekly every Wednesday, since 1968, and counts with a national circulation of over one million copies, the majority of which are subscriptions. Its structure consists of

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NewSchool Open House

NewSchool 2019 Open House Product Design | 2019 UX Designer @NewSchool The NewSchool Open House is an event held at the campus in New York, where its doors are open to the family of students to allow people to look around the institution and learn about it. In 2019 the university was celebrating its centennial anniversary, and I was responsible for creating the visual content for the Event. The School open houses are about two hours long, the length of a good movie or show a well-executed event

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Appdega – Wine App

Appdega – Wine App UX/UI Design | 2014 Lead Designer – Wine App for @Adega SteakHouse The app’s primary function was to assist staff in identifying and organizing the restaurant’s extensive wine collection. Through research, ideation, and iterative design, I created a user-friendly interface that allowed staff to easily search for and access information about each wine, including tasting notes and food pairings. Sip, Swirl, and Swipe: The Design Process of a Wine App Designing a wine app in 2014 was an exciting challenge, as the landscape of mobile

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Holidays’ Landing Page – RedeMinas

RedeMinas TV – 2013 Holidays UI/UX Design | 2013 UI/UX Designer / Marketing Analyst @ Rede Minas Rede Minas is a public television network in Brazil that serves millions of viewers across the state of Minas Gerais. I idealized and executed the 2013 Holidays Digital Campaign. Revealing the Magic: How a Pixelated Photo and Interactive Landing Page Created a Memorable Holiday Campaign In 2013, I had the opportunity to create an exciting digital campaign for Rede Minas. I conceptualized and executed the entire campaign from scratch, which included

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Spotify (un)wrapped

Spotify (un)wrapped UI/UX & Product Design | 2022 {Utopian UI UX Project} Yearly, Spotify releases the “wrapped” feature, something that most of the Music Lovers (me) wait for anxiously. Spotify shows that they have our data, but they play it cool — and I respect that! In 2019 they rolled out the essential feature *to hide an artist or a song*. And since, I wait for my data about the people I hate. This project is a suggestion to disclose that data to the user, and how to

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Google Maps UX implementation

google maps UI/UX & Product Design | 2022 {Utopian UI UX Project} Since I started using Google Maps, I hoped for a day when someone would implement this simple, yet life-changing tool. This idea has been sitting in my mind for around 8 years now, and instead of waiting for someone to do it, I decided to create a demo and publish it somewhere in the hopes that Google Senpai will notice me 🥺 (lol sorry for the terrible joke). What if Google came to the rescue? I

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The Little Prince

The Little Prince e-book UI/UX Design – Art Direction – Illustration | 2012 {Graphic Design Undergraduate Degree Requirement – Final Project} As the Little Prince was about to turn 70 years in 2013, I decided to recreate the entire book in an innovative approach as an Interactive Design piece for tablets, giving the all-time classic the new media it deserves. I illustrated, designed and coded the book for iPad. I am very proud of this project since it is a decade old and still works! I like to

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