Designing a wine app in 2014 was an exciting challenge, as the landscape of mobile apps was rapidly evolving, and users’ expectations were changing just as quickly. As a UX designer, my goal was to create a wine app that was easy to use, visually engaging, and informative, helping users discover new wines, learn about them, and share their experiences with friends.

To start, I conducted extensive research to understand user needs and preferences regarding wine apps. This involved analyzing existing wine apps on the market, reviewing user feedback and ratings, and conducting user surveys and interviews to gain insights into user behavior and preferences.

The visual design phase involved creating a visual style guide, selecting colors, typography, and imagery, and designing screens and layouts. As the app was focused on wine, I used a color palette that was inspired by wine and vineyards, with rich hues of purple.

The end result was a wine app that users loved, providing them with a visually engaging and informative experience that made discovering and sharing wines easy and fun. The app was a success, with positive user feedback and high ratings on app stores, demonstrating the value of a well-designed and user-focused app.